Effective Date: August [X], 2012
DLA, Inc. (“DLA,” “we,” “us,” or “our”) takes the privacy of our users seriously. This Privacy
Policy describes our practices on the collection, storage, use, and disclosure of your information
in connection with your use of the services offered on the www.clarovideo.com website,
including all features, functionalities and user interfaces of such website, (the “Site”), our
software video player for viewing content on the Site, and any mobile applications that link to
these mobile applications are referred to collectively as the “Services”). By using the Services,
you expressly agree to the collection, storage, use, and disclosure of your information as
you either via email or by notice on the Site.
1.The Information We Collect
Information from you
In order for you to use the Services, we may collect certain types of information about you, including personal information (such as your name, address, email address, and payment method). For example, we may collect information from you when you:
We also collect information related to your interactions with us and your use of the Services, including but not limited to your online activity, title selections, viewing histories and watching hours, reviews and ratings, payment history, and correspondence.
Information We Collect Automatically
There is some information that we collect automatically as you use the Services as follows:
Information about your computer or device. We may collect information about the computer,
mobile device, or other devices you use to access the Services. For example, we may collect and store information such as your browser type, device ID, mac address, IP address, language,
operating system, precise geographical location, the date and time of your visit, the websites you visited immediately before and after visiting the Site, and other hardware and software
information. You can prevent the collection of precise location information by disabling the
GPS functionality on your mobile device. Please be aware that disabling the GPS functionality
on your device may affect the functionality or availability of some DLA applications and
Cookies and other tracking technologies. We and our service providers may place, view, and/or
use “cookies,” web server logs, web beacons, clear gifs, or other electronic tools (such as Local
Shared Objects or “Flash Cookies”) to manage and track your interaction with the Services.
Cookies are small pieces of data that are sent to your browser from a web server and stored on
your system for record keeping purposes. These technologies collect non-personal information
that helps us better serve our users, such as to personalize the Services for you and help associate your interactions with our Services to other information within your account. They can show us, for example, popular pages, conversion rates, viewing patterns, click-through and other
information that can be used to improve, operate and monitor our Services. They also help us
keep count of return visits to the Site or our advertisers’ or partners’ websites, enhance the user
experience with the Services, collect and report on aggregate statistical information, save your
password and login information, display advertisements or content based on your interests,
purposes mentioned above, please delete and disable cookies for each browser, on each computer
you use to surf the Web. However, if you disable cookies or refuse to accept a request to place a
cookie, it is possible that some parts of the Services and the advertising you receive when you
visit this Site may not be tailored to your interests. Please consult the "Help" section of your
browser for more information (e.g., http://windows.microsoft.com/en-US/windows-vista/Blockor- allow-cookies). Users can manage the use of Flash technologies, including cookies, with the Flash management tools available at Adobe's website.
Third parties whose products or services are accessible or advertised via the Services may also
about their cookies and other privacy practices.
Information from third parties
We may collect and receive information about you from third parties that we may store in our databases and combine with other information (including personal information) that we have about you. Some examples of these third parties include:
DLA is not responsible for, and will assume no liability, if a business partner or other third party collects, uses, or shares any information about you in violation of its own policies or applicable law.
2. Our Use of Your Information
DLA uses the information that we collect for the following purposes:
You agree that even after you no longer subscribe to our Service, we have the right to retain your
viewing records for up to one year in order to: (1) prevent fraud; (2) report viewing history for
royalty purposes; and (3) restore your service and viewing history upon future request. After one
year, you agree that we can store all of viewing data in an anonymous or de-identified form.
3. How We Disclose and Share Your Information
We may share or make available your personal information with certain third parties, such as
companies, websites, applications, or people. For example, we may share your personal
We may share or make available your personal information with certain third parties, such as companies, websites, applications, or people. For example, we may share your personal information with:
DLA places advertisements both on and off the Services and also carries advertisements from
other companies, often with the ability to click through to websites or properties run by these
other companies. DLA, advertisers, and the third-party advertising companies with whom we or
our advertisers partner to deliver ads to you, may place or recognize a unique cookie or similar
technology on your browser in order to collect non-personal information about your visits to the
Site and provide you with ads that may be more relevant to your interests. If you would like
more information about this practice and how to control how this information is used by these
companies, please visit the links below. Please be aware that using these links is a more
effective way to communicate your advertising preferences than deleting your cookies, which
may or may not be effective at all.
5. Your privacy settings
If you no longer want: (1) to receive marketing and promotional offers from DLA about DLA
products and services or products and services of our partners that may be of interest to you; or
(2) DLA to share your personal information with third parties for their own marketing purposes
Please note that you cannot unsubscribe from certain service-related correspondence from us,
including messages relating to your account transactions. Regardless of your choices with
respect to promotional communications and updates regarding content, we may send you
administrative messages, service announcements, terms and conditions of your account, or other similar communications, without offering you the opportunity to opt out of receiving them.
6. Links to third-party websites
Please note that the Services may contain links to websites or applications operated by third
parties, including social networking websites. Since we do not control third-party sites and are
not responsible for any information you may provide while on such sites, we encourage you to
read the privacy policies on those websites before providing any of your information on such
7. Consent to processing and transfer of information
DLA is an online video service based in the U.S., and our offices are headquartered in the U.S.
Please be aware that information you provide to us or that we obtain as a result of your use of the Services may be processed and transferred to the U.S. and will be subject to U.S. law. The
privacy and data protection laws in the U.S. may not be equivalent to such laws in your country
of residence. By using the Services, you consent to this collection, transfer, storage, and
processing of information to and in the U.S.
8. Security of personal information
We have implemented commercially reasonable physical and electronic security measures to
protect against the loss, misuse, and alteration of your personal information. Despite our best
efforts, however, no security measures are perfect or impenetrable. To help us protect your
privacy, you should maintain the secrecy of your email address and the password you may have
set up in connection with your participation in the Services.
9. Accessing and updating your personal information
To access, review, rectify, or delete your personal information that you have provided directly to
us, please visit the “My Account” page. While we will make reasonable efforts to accommodate
your request, we also reserve the right to impose certain restrictions and requirements on such
access requests, if allowed or required by applicable laws.
10. Children’s privacy
You must be 18 years of age or older to become a member of the Service and engage in
transactions through the Services, and we do not knowingly collect personal information online
from, or market online to, children under 13. If we become aware that a child under 13 has
provided us with personal information, we will take steps to remove such information and
terminate the child’s account.